No matter what industry you are in, you probably need customer relationship management (CRM) software. Rest assured your competitors are using it, and if your organization is a mess when it comes to managing leads and customers, those other companies are going to eat you alive.
The right CRM software helps sales, marketing and service teams to reach their full potential in everything they do: Boost sales productivity with automation, Increase win rate and forecasted pipeline, Improve customer retention and engagement.
For startups and small businesses, the cost of implementing CRM can put a strain on budgets during the early stages. The right CRM software can help kick start your new business. And, as your business scales, move to a higher plan that suits you; and your CRM can scale along with you.

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Use the right CRM

CRM Software
Pros & Cons
Rating
Try for free
User satisfaction: 100%
1
Easiest to Use
  • One of the most affordable CRM solutions
  • Easy to use with an abundance of training
  • Excellent 24/7 support
  • No "forever free" plan
  • No separation between lists of new leads and contacts
  • Available on:
Pro plan $49.90/user/month. Customer Types Small Business Medium Business Freelancers
User satisfaction: 98%
2
Excellent
  • Appealing user interface
  • Easy-to-understand task management system
  • asily customizable dashboard system
  • File storage limits on lower tiers
  • No timeline or calendar views for lowest tier
  • Available on:
Pro Plan $48/3 user/month. Customer Types Small Business Medium Business Large Enterprises
User satisfaction: 97%
3
Excellent
  • Good customer support
  • Low price point
  • Easy onboarding
  • No "forever free" plan
  • Dashboard customization limited
  • Available on:
Pro Plan $85/user/month. Customer Types Small Business Medium Business Large Enterprises
User satisfaction: 96%
4
Free Plan
  • Free for up to 10 users
  • Analyzes social media data for you
  • Powerful email marketing tools.
  • Workflow automation limited to Professional Tier
  • Needs a lot of customization and initial set up
  • Available on:
Pro Plan $35/user/month. Customer Types Small Business Medium Business Freelancers
User satisfaction: 96%
5
Best Training
  • Tons of convenient integrations
  • The most popular CRM platform
  • Tools for each part of your business
  • Pricey if you want a lot of features
  • Time consuming and confusing interface
  • Available on:
Pro Plan $75/user/month. Customer Types Small Business Medium Business Large Enterprises

CRM solutions do not come cheap. So, you should gauge all of your prospective platforms carefully before you start investing. This way, you don’t waste resources on an application that you can barely use for your operations.

One of the foremost things to consider is deployment. Most modern solutions are now switching to the cloud, which allows users to access the software even when they’re not on-site. Other important considerations are the feature set, how long it takes to learn it, and pricing.

Summary
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