Hubspot Review

Star Free Plan
Our score: 9.4
User satisfaction: 96%


  • “Free forever” plan available
  • Super scalable CRM stack and marketing suite
  • Fantastic dashboards for reporting performance


  • Massive feature set can be a bit daunting
  • Marketing automation limited to higher level plans


  • Ease of Use 9.3/10
  • Support 9.2/10
  • Pricing 9.5/10
  • Features 9.6/10

HubSpot CRM is one of the more innovative CRM providers we’ve seen. Aimed at small businesses, the platform has a freemium model as well as a range of add-ons. With these, it can evolve into an end-to-end martech solution for SMBs.

What is HubSpot CRM

HubSpot CRM is one of the leading CRM apps currently available on the market.

Free and simple, HubSpot CRM is built to be a platform that allows sales teams to get started quickly without making much of a change in their existing workflow. It is a solution ideal for companies that are still starting to recognize the value of CRM and want to try it out or for enterprises that are not using their existing CRM systems to their fullest potential.

HubSpot CRM is a smart and easy option that carries all the necessary basic features but without the often confusing complexity many other CRM platforms have. Beginners and mid-market companies will also appreciate the fact that HubSpot CRM is currently a certified, premier Google partner, and is a solution that suits well all niches and industries.

HubSpot will help you easily create beautiful contact and company profiles, as it can neatly organize every single detail from your customers’ communication with you. It effectively assigns and tracks your deals, controls the performance of your agents, and offers a single, detailed dashboard where all team members can keep track of the company’s activities. If you are already a HubsSpot Sales user you can also use HubSpot CRM for more effective inbound sales.

At the same time, HubSpot is one of the best-integrated CRM platforms on the market and no other free CRM solution can offer the same level of integration. Some of the popular apps it integrates with are Microsoft Dynamics, Salesforce, Zapier, Shopify and many other tools.

Interested users can also take a look at HubSpot Marketing – an advanced system from the HubSpot suite that will align their CRM and marketing efforts in the service of improved traffic and conversion rates. The system helps develop successful lead generation strategies, primarily by enabling users to optimize their website content and distribute it among the right influencers and audiences.

Is HubSpot CRM right for your business?

HubSpot is a perfect customer relationship management software (CRM) for any business that wants to organize leads in a way that empowers its sales team to close more deals and promote more offers.

If you own a small business, if you’re part of a marketing team, or if you run a sales team, then HubSpot might be an inspired choice.

If you appreciate a gorgeous interface and the ability to centralize lead flow, then HubSpot CRM is just the ticket.

Since HubSpot CRM integrates with a suite of marketing apps, it’s also perfect for any small business owner. You can use HubSpot to help with content marketing, direct sales, or marketing automation.

Overview of Hubspot Features

  • Customize views
  • Deal and Task Board
  • Hubspot Marketing Synchronization
  • Drag and Drop Communicator
  • Email Integration
  • Phone Integration
  • Website Integration
  • Enrichment
  • Social Media
  • Company Database
  • Website Visitors
  • Email Connections
  • Sidekick Integration
  • CRM Details
  • Templates, Tracking, and Scheduling

Overview of Hubspot Benefits

It’s free and available to you regardless of budget

What makes HubSpot CRM a better solution than most CRMs today? First of all, it’s available completely for free. Any business, regardless of budget, can use HubSpot CRM at no cost and integrate it with just as many business systems and applications as necessary.

You can link it to all locations of your sales processes

The first and most important advantage of HubSpot CRM is that you can link it to all places and locations where your modernized sales processes are taking place, including your websites, email service providers, social media profiles, phone calls, and more.

It’s a flexible and powerful solution

HubSpot CRM will help you close more deals with less work involved, because it organizes and tracks each aspect of your sales pipeline, and helps you grow it and develop in the right direction. The data insights it provides are simply unparalleled, and will certainly help your agents save time they usually spend on research. You can enjoy as much as 1,000,000 contacts and users, and unlimited storage, all available for free. Unlike what you’d normally expect from a free software system, HubSpot actually responds to effectiveness criteria even better than a variety of paid tools. On top of that, it is also flexible enough to meet the needs of individuals, B2B and B2C businesses, those operating in retail, accounting, real estate, construction, or any other industry.

It blends easily with all your ongoing sales processes

Once installed, HubSpot CRM will run in the background of all tools you are already using, and you will be able to trigger it whenever you need it. The list of available integrations is very long, and includes products such as Pipedrive CRM, SugarCRM, Bigcommerce, Gravity Forms, Base CRM, Google Chrome, Google Dynamics, Snapengage, Dropbox, and many more (see the integrations tab above for a full list). Basically, HubSpot is applicable in any software ecosystem, and blends easily in all processes and operations instead of asking you to modify those to its benefit.

Intuitive interface and lead importing

As our experts like to call it, HubSpot CRM is a restless and powerful automation system, which will eventually help businesses close deals faster and cut the time they are spending on arranging customer documentation. It also offers some of the most powerful data enrichment functionalities, thanks to which you can import leads from your emails with a single click. Another way in which HubSpot CRM perfects the art of efficient customer relationship management is with fast leads backlog, and the intuitive interface that doesn’t require any training or complex installations to master.

Technical details

Deployment Devices Support
Cloud Hosted Windows
Windows Mobile
No Email
Live Support
Customer Types Pricing Model
Small Business
Medium Business
Large Enterprises
Monthly payment
Annual Subscription
Language Support

Hubspot Pricing Overview

Free Trial Free Starter Professional Enterprise
$0 $45 $800 $3,200

Pricing information for Hubspot is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Hubspot must be conducted with the seller.

The best part about HubSpot is that they offer a “free forever” plan. HubSpot guarantees that their platform is zero-cost forever. You never have to stress out about an out-of-hand cost.

If you love the idea of supercharging your sales process without dipping into your preciously guarded marketing budget, then HubSpot is a bountiful gem worth checking out.

Of course, HubSpot needs to make money. They do so by offering premium upgrades that enhance their CRM core. Let’s take a quick look at their premium add-ons.

Marketing hub – The marketing hub is $45-$3,200 per month and offers advanced features to help turn your leads into paying customers. Highlights include everything from popup forms, A/B testing, and a ton more.

Sales hub – The sales hub is $45-$1,200 per month and is perfect for closing more deals. Features in the sales hub include advanced email marketing, deal stage automation, call transcription, and more.

Service hub – The service hub is $45-$1,200 per month and is ideal if you want to offer top-notch support to your clients and customers. Advanced features include canned snippets, ticketing reports, custom reporting, and more.

HubSpot CMS – HubSpot CMS is $300 per month and can quickly handle your entire web presence if you wish. Launch beautiful web pages, blogs, landing pages, and split test everything using the HubSpot CMS and suite of marketing tools.

Getting started with HubSpot CRM — how easy is it to use?

It doesn’t matter if you already have an expansive list of leads and tickets or if you’re starting from scratch.

If you’re concerned about messy data or duplicates, then worry not. HubSpot works to de-duplicate your data upon importing, so your content is clean and ready to go from the start.

If you already have a list of leads, deals, or tickets, then importing your data into HubSpot is a simple process that only takes a few clicks. You can easily upload your data, work with HubSpot API, or work with a HubSpot technician if you have robust needs.

Frequently Asked Questions

What is HubSpot CRM?

HubSpot CRM is a free tool to help your marketing team manage, follow up, organize, and close leads. If you want a fantastic CRM that’s free to try, then HubSpot is worth consideration.

How much does HubSpot CRM cost?

How does a big fat $0.00 per month sound? HubSpot CRM offers a “free forever” plan. It’s hard to believe that HubSpot provides such an extensive suite of features for free, but they do.

HubSpot is scalable and grows as your business does. If you require more abundant and robust marketing and sales features, then you can browse their advanced marketing add-ons as your business evolves.

What are the biggest benefits of HubSpot CRM?

The most significant benefit that HubSpot offers is the freedom and empowerment it grants your marketing and sales team. If you want to encourage your marketing and your sales team, then HubSpot might be your perfect CRM solution.

HubSpot CRM provides a beautiful and easy-to-use dashboard so you can track your leads, sales, deals, and performance in a centralized hub. Your entire team is up to date in real time.

Does it annoy you when you have to switch between browser tabs or search for your latest Microsoft Excel sheet with up-to-date lead information? Even worse is when you discover that you’ve been working from a dataset that’s out of date! HubSpot offers peace of mind and organization, which is a tremendous benefit.

Is HubSpot CRM worth the price?

Since you can start using HubSpot CRM and various marketing tools without opening your wallet at all, yes, it’s worth the cost.

If you evolve past the point of HubSpot’s free features, then you can still find a ton of value for the price of what you pay.

You can automate marketing, sales, and lead generation processes without spraining your neck or sticking a half-dozen marketing tools together haphazardly.

Does HubSpot CRM work with Mailchimp?

If you’re already using Mailchimp, and if you love it, then you can breathe a big sigh of relief. HubSpot easily integrates with Mailchimp so you can collect leads and sync your HubSpot leads with Mailchimp.

Are you paying too much for your current CRM software? Or maybe you want to enable your sales team to efficiently handle all sales and lead functions without spending too much?

  • Ease of Use 9.3/10
  • Support 9.2/10
  • Pricing 9.5/10
  • Features 9.6/10

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