Ideal for small businesses where managers wear multiple hats, Infusionsoft by Keap is both the launchpad and the control center for various email marketing and CRM activities.
WHAT WE LIKE
- Robust feature set
- Cuts across sales and marketing silos
- Supports precise email campaigns
COULD BE BETTER
- Template designs are limited
- Ease of Use 9.2/10
- Support 9.4/10
- Pricing 9.0/10
- Features 9.2/10
What is Infusionsoft?
Infusionsoft is used by 23,000 small businesses that need it to get organized, save time and grow sales. Infusionsoft is built exclusively for small business. Whether your storefront is based online, on a physical street, or a service that’s on the go, Infusionsoft can help. On top of that, you can use its numerous streamlined integrations to connect it with literally every third-party software you’re using. Contact the company’s tech support team, and use their advice to blend Infusionsoft in your corporate ecosystem.
Use the tool to map out each step of your sales and marketing strategy as well as automate repetitive tasks such as follow-up. With Infusionsoft, you can enrich leads, scale personal relationships with customers, and so much more.
Infusionsoft also allows you to centralize all customer interactions and daily activities in one place, get new leads turn them into customers, sell more online and collect payment using one centralized system, and improve your productivity.
Overview of Keap Features
- Marketing Automation
- Multimedia marketing management
- Web Forms
- Social Sharing
- Built-in metadata and keyword fields
- Track orders, sales totals, accounts receivables, etc
- Payment Processing
- Drag and drop to craft and publish landing pages
- Easy Publishing, Landing Pages
- Email marketing, Automated Campaigns
- Opportunity Management
- Sales Reports
- Multimedia Marketing
- Marketing reports
- Scoring tool
- Referral Program Management
- Lead Scoring & Distribution
- Quotes & Orders
Overview of Infusionsoft Benefits
Infusionsoft is a web-based solution that coordinates all the tasks many company and business owners would prefer not to manage on their own, allowing users grow sales, help organized, and save them time when dealing with basic business issues.
By automating sales and marketing efforts of your business, Infusionsoft enables you to have consistent brand messaging throughout all your campaigns and to assure personalized customer experiences. Overall, using Infusionsoft will help boost your good reputation among current and prospective users, and help you provide professional and efficient service.
By centralizing your contact information about your clients in one place, Infusionsoft improves the efficiency of sales teams and eliminates redundant sales activities. Data can be accessed from multiple different devices (including smartphones and tablets), and is completely secured according to the newest safety standards.
The solution also fully integrates powerful marketing tools to connect you with leads through email, social media and offline channels to create relationships and nurture leads. There is also no need to use separate online systems for sales reasons since Infusionsoft includes all the e-commerce tools you need to create a storefront or order pages, handle billing and collections, do post-purchase follow-up and more.
Infusionsoft combines everything your company needs—contact management, CRM, marketing automation and e-commerce—into a single, efficient online system. It’s the quickest way to grow sales and save time.
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Keap Pricing Overview
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Pricing information for Keap is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Keap must be conducted with the seller.
Infusionsoft is Keap’s most feature-rich and thus most expensive offering. It features everything that Keap has to offer, whereas the Keap Grow and Keap Pro products are scaled back in terms of feature set and pricing.
Infusionsoft pricing begins at $100/month, per user, for the first three months and then jumps to $199/month, per user, after that. That price is set for 500 contacts and one user, so you can expect the monthly price to grow if you need more users initially or need to scale in the future.
Keap offers a sliding monthly price increase depending on how many additional contacts above the initial 500 you need to add. It’s $30/month for another 1000 users, $130/month for 1,500 additional users, $200/month for 5,000 additional users, $300/month for 25,000 users, and $350/month for 50,000 additional users. Price looks to be negotiable if you need to scale above more than 50,000 users.
An Infusionsoft free trial doesn’t seem to exist right now. But the site does offer demos for you to get a feel for the software before fully committing.
How easy is it to use?
Keap Infusionsoft packages its many features and capabilities into an easy-to-use interface with simple navigation. Integrations are a breeze to set up. And the reporting and analytics tools make it easy to dig into numerous metrics: sales member performances, contact details, marketing campaign performances, and many other critical measures.
Frequently Asked Questions for Keap Infusionsoft
Can Keap Infusionsoft replace my existing e-commerce platform?
Keap can definitely support one-off and recurring payments for products and services, manage product pricing, SKU numbers, and more. Whether it can step in and replace a full e-commerce platform depends on your unique needs.
Can I create and send email via Keap Infusionsoft?
Yes, Infusionsoft provides abundant email templates as well as customization to design and send exactly what you want.
Can my entire team use Keap Infusionsoft?
Yes, Keap Infusionsoft can be used by multiple people across sales and marketing teams, but you will incur additional charges for each user login.